By Rebecca Seaward
•
November 20, 2025
Black Friday has become one of the busiest times of the year for holiday bargains. With so many offers flying about, it can feel a little overwhelming knowing where to begin. That’s exactly where a trusted travel expert steps in. At ECT, we’re proud to be part of Advantage – the UK’s largest network of independent travel agencies – giving us the buying power to secure exceptional offers, while still offering the personal, friendly service you expect from a family-run business. Whether you’re dreaming of a winter escape, a family adventure, a sun-soaked all-inclusive or a luxury cruise, booking with an expert could be the smartest move you make this Black Friday. Here’s how to make the most of it. 1. Access to Exclusive Black Friday Offers Our Advantage partnership gives us access to an incredible range of travel suppliers – nearly 300 in total – which means more choice, better value and offers you won’t easily find elsewhere. Whether it’s an all-inclusive beach break, a Florida family getaway, a culture-rich city escape or a cruise sailing somewhere extraordinary, we can match you with the best deals across the board, tailored to your style and budget. A few highlights this year include: easyJet holidays – Save up to £200 per booking Valid for travel until 31 October 2027. Book by 2 December 2025.* TUI – Save up to £300 per booking with code BLKFRI Book by 2 December 2025.* Ocean Florida – Free Ultimate Ocean Explorer Pass Worth $800 per family of four on all Florida holidays travelling until 31 December 2027. Book by 7 December 2025.* And that’s only a small selection. Our team scans every offer to help you pick out the perfect match. 2. Let ECT Do the Hard Work for You Researching prices, comparing airlines, working through hotel options, reading the small print – planning a holiday takes time. When you book through ECT, we take care of all the legwork. We’ll narrow down the options, check availability, compare offers and present the best value choices for you. You’ll have a real person on hand – someone who listens, understands what you’re looking for and gives honest, experienced advice. No call centres, no algorithms, just friendly expert support from start to finish. 3. Unmissable Value on Cruises and Long-Haul Holidays Black Friday is a brilliant time to book a cruise or long-haul escape, with some of the biggest savings of the year happening right now. Thanks to our long-standing relationships with leading cruise and tour partners, we’re able to offer: Celebrity Cruises – Save up to 75% off the second guest On selected sailings until 30 April 2028. Book by 8 December 2025.* Riviera Travel – Free deck upgrades and 10% savings On selected 2027 river cruises, worldwide tours and Tall Ship sailings. Book between 24 November and 1 December 2025.* MSC Cruises – Save up to 50% On selected sailings until 20 November 2027. Book by 7 December 2025.* If you’re thinking ahead for a special anniversary, family getaway or group celebration, this is one of the best times to lock something in at a brilliant price. 4. Insider Knowledge That Makes a Real Difference Our team keeps a close eye on flash sales, early releases and limited-stock offers that disappear quickly. We know which deals stand out for genuine value, which resorts work brilliantly for families and which destinations are best for certain seasons. We can also assist with everything that completes the experience – travel insurance, airport lounges, car hire, ski passes, attraction tickets and more. It’s the kind of insight you only get from people who do this every single day. 5. Guidance on What’s Worth It – And What Isn’t Black Friday online can be a bit of a minefield. Some deals look tempting at first glance but come with hidden catches, unprotected bookings or accommodation that doesn’t quite match the glossy photos. Booking with ECT means every option is checked, protected and backed by trusted suppliers. Your holiday is ATOL or ABTA protected, giving you complete peace of mind that your money and your plans are safe. Ready to Secure a Black Friday Deal? If you’re thinking about planning a holiday, this is one of the best times of year to snap up an offer. Whether you’re after a last-minute winter getaway, a family adventure or something unforgettable for 2026 and beyond, our team is here to guide you through the best Black Friday discounts. T&Cs apply.
